Step 2: Refocus - Set Your True Priorities
Bring Total Clarity and Alignment to Your Growth
Refocus: The Step That Turns Clarity into Action
In Step 1 of the GRASP Framework, you Grounded your business - uncovering the hidden waste and identifying exactly where your resources are leaking away.
Now... it's time to take that clarity and refocus your energy, your team, and your resources on what truly matters.
As a founder...
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you face constant noise.
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your inbox, your team, your customers, your own ambitions - all competing for your attention.
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everything feels urgent.
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everything feels important.
And... if you don't do it all... it feels like you're falling behind.
But... here's the truth...
>>> When everything feels like a priority... nothing really is.
This is how waste creeps back in...
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Saying yes to opportunities that pull you off course
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Spending money on campaigns that don't match your real goals
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Burning time reacting to problems instead of driving progress
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Watching your team work hard but in completely different directions
This Refocus step is where you break free from the chaos.
It's about uniting everyone and everything around a clear, simple path forward - so every decision, every pound, and every hour of effort moves you toward sustainable growth without the waste.
The Goal of Step 2: Refocus is Unity and Direction
The purpose of Refocus is to take the clarity gained in Step 1 (Ground) and turn it into a focused, unified growth plan.
By the end of this stage, you will...
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Know exactly what success looks like for your business
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Identify the few growth drivers that matter most
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Have clear milestones to track progress and stay on course
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Align your entire team so everyone is working toward the same outcomes
When you refocus... decisions become simpler, waste is dramatically reduced, and your business gains unstoppable momentum.
Why Founders Struggle to Refocus
Most founders fall into one of two traps...
Trap 1: The Everything-Now Approach
Trying to grow every part of the business at once leads to...
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Overwhelm and scattered results
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Constant context-switching
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A team spread too thin to make real progress
Trap 2: The Shiny Object Chase
Jumping from one idea, trend, or 'quick fix' to the next.
This drains resources and traps the business in a cycle of start-and-stop chaos.
The solution isn't doing more... It's refocusing on less - and making what remains truly matter.
The Four Steps to Refocusing
Refocus is about filtering out noise and creating clarity.
Here's how you'll do just that - step-by-step...
Step 1: Define What Success Looks Like
You can't prioritise without a destination.
During this stage, you need to...
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Set clear, measurable outcomes for your business
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Decide what success truly means to you - not just to investors or competitors
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Establish a north star goal that guides every decision
When you know exactly where you're headed, saying no to distractions becomes easier and more powerful.
>>> Use the Vision Clarity Worksheet to define what success truly means for your business.
Step 2: Identify Your Core Growth Drivers
Not every activity is equal.
Some directly drive revenue and sustainable success, while others simply keep you busy.
Here, you'll need to...
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Identify the few activities that have the greatest impact
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Rank them by impact and cost to focus on efficient growth
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Eliminate or pause low-value initiatives that drain resources
Example...
Instead of running five weak marketing channels, you might double down on the one or two that deliver real returns.
>>> Use the Growth Driver Framework to identify and rank activities by impact and cost.
Step 3: Build a Priority Roadmap
Once you know your core drivers, you'll organise them into a step-by-step roadmap.
This roadmap includes...
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Short-term milestones to deliver immediate wins
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Medium-term goals to keep scaling sustainably
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Long-term vision to stay future-ready
A roadmap turns overwhelming ambition into clear, achievable action.
>>> Use the Priority Roadmap Template to turn ideas into a clear, step-by-step plan.
Step 4: Align Your Team and Resources
Even the best plan fails if your team isn't aligned.
This final part of Refocus ensures...
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Everyone understands the top priorities
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Roles and responsibilities are clearly defined
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Budgets and resources flow to the highest-value activities
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Accountability is built in - without adding unnecessary complexity
When alignment happens... your team becomes a connected, focused growth engine.
>>> Use the Team Alignment Checklist to ensure everyone is focused on the same outcomes.
Why Refocus is Essential for Founders
As a founder... your role isn't to do everything.
Your role is to... set the direction and ensure every decision, every pound, and every ounce of energy is aligned to that direction.
When you refocus, you...
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Build a business that grows on purpose, not by accident
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Gain the confidence to reject distractions
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Create a culture of clarity and accountability
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Lay the foundation for sustainable, scalable growth
Without refocus... the other GRASP stages collapse.
With it... your business moves forward with precision and power.
The Bridge to Step 3: Accelerate - Simplify and Build Momentum
Once you've refocused your vision and priorities, you're ready to accelerate.
This next stage takes your roadmap and transforms it into a streamlined, efficient plan that drives growth without unnecessary complexity.
>>> If you feel that your business is now focused... move to Step 3: Accelerate →